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NWA-Delta ADD email

• This post I wanted to treat almost like a case study, give a little more information about the project and my process. I don’t always get the chance to do this, but when the time comes around it is nice to put the brakes on and enjoy the process.
• Objective Inform SPG ADD members of NWA that their miles will be transferred to Delta.
• History In October, the Northwest Airlines WorldPerks program will officially merge into the Delta SkyMile program. For those SPG members that are enrolled in the ADD program under NWA, they will remain actively enrolled in the ADD and their miles will transfer to Delta.
• Design Direction SPG Branded, USA needed property shots and leave room for NWA and Delta logos just incase.
• Process – Started out with some drawings. I moved forward with the layouts I like and did a photo search through the Starwood archive. Once I selected the photos from the needed properties, I used my drawings as templates for my photoshop mock ups. Finally, you get what is displayed below. I will update this post with the one they picked or modified versions to these based on feedback.
• Pencil/paper and Photoshop mock ups

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  paper and pencil

  

  option 1

  

  option 2

  

  option 3

  
  
• Goal To inform ADD members of NWA that SPG is aware of the merger happening soon and that their miles will transfer to Delta.
• Tools used: Photoshop, pencil and paper

Filed under: Projects by admin